User-Generated Content (UGC) has taken over the way brands approach online marketing and if you’ve been doom scrolling through social media lately, you’ve probably seen the term pop up everywhere. But what exactly is UGC, and how do you become a successful UGC creator?

With the longest month of the year out of the way, February is the perfect time to refresh our home space. With the new year energy fully settled in and our new year goals underway, we're turning our attention to creating a home that feels not just fresh but elevated and effortlessly chic.

The Finns have been doing it for centuries, elite athletes swear by it, and now wellness experts everywhere are declaring it a non-negotiable. We’re talking about the sauna.

We're talking breakfast not brunch, a Dubai weekend ritual (although the same could be said for brunch, but that's an article for another day). And Dubai's cafes do breakfast like no others, from traditional Emirati cuisine to Michelin recommended French Viennoiserie.

In our fast-paced, always on the go lives, achieving quality sleep can feel like an elusive dream. Yet, we know that sleep is one of the foundations of our health.

Why compromise on style when you can have options? In Lux vs. Less, we’re serving two takes on the same look, one for the splurge-worthy moments and another for the savvy shoppers among us. Both options promise impeccable style but cater to different budgets.

We're all about the little upgrades and after adding some lux hand wash sink side, we're continuing the mood with some luxury designer towels.

With flu season in full swing, colder weather set in and maybe some January blues, we're heading to the kitchen to rustle up some immunity boosting recipes because getting sick is not in our 2025 goal plan.

Whether you're wanting to kickstart your new fitness journey or you're looking to level up your routine this year, following the right fitness influencers can either inspire or overwhelm you.